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Air Jordan Evolution - How it changes the world

Who can ever imagine that such an ordinary boy will become one of the most famous people on the planet? Everybody wants to look like Michael Jordan, to play basketball like this outstanding player and the new collection of the Nike just provided everybody with such a great opportunity - to wear the magic Air Jordan shoes.

Probably, even the designers of this project didn't imagine that these Michael Jordan shoes have remained popular for so long period of time. Yes, it seems so much time has passed, but at the same moment we can remember everything so clear as if it was this year. Air Jordan shoes I were created 1985 by talented designer Peter Moore. Some people say that Jordan was against this proposition and we have to be grateful to a miracle that they arranged this great deal. The designers created the sneakers which were really unusual as for athletic shoe models. Black and red colors of Air Jordan shoes attract people with their exotic brightness. These were really cool shoes!

But the National Basketball Association banned it, asserting that these type of shoes are not acceptable for playing basketball because of the design rules, according to which the white is the basic color for sportswear. Of course, Michael Jordan violated all the rules and appeared in these shoes at the championships. Nike paid serious fines up to $5000 for a game... and was happy, because even all these restrictions draw attention to their new model and gave the company the opportunity to advertise Air Jordan shoes for such an appreciative audience. Jordan's great popularity and high quality promotion resulted in boost of Air Jordan shoes sales.

Nike has continued to create new design for jordanl shoes every year and nowadays we can admire up to 22 original models of them. Every time the company tried to add something new and special but still to reserve the quality and make these shoes recognizable for people. Air Jordan shoes have remained popular even after the retirement of this outstanding person. The designers try to create their models in accordance with the character and preferences of this famous basketball player and, probably, it is one of the secrets of the success of this brand. People just want to be like Mike and adore everything which connected with him! Whether it is a model of his favorite car or Air Jordan shoes he wears every day.